JungleAds is a SAAS platform to achieve daily marketing goals. It helps to Simplify every data and information from multiple ad Accounts. The platform helps to put all the digital marketing campaigns running under the same roof.
When the client approached us for designing their product, they had one statement in mind which was to create a platform that integrates everything that all digital marketing platforms are providing but at the same place. The biggest challenge was to populate out modules starting from campaigns, Alerts, Ad Creatives, Bidding, Analytics, Funnels, Profile settings, etc. out of all the platforms including Facebook, Google, and Instagram in such a manner that the native users there wouldn’t find things much changed and the newer users can grab control of all these data in one place. The platform also needed to populate a lot of graphical contents such as graphs, reports, charts so that users find it extremely easy to manage and measure their campaigns.
The next challenge was to fetch and send data to these platforms. Since all the platforms work differently, sends and gets different information starting from creating an account, creating campaigns, managing revenue, or even monitoring the campaigns, it was a bit of a difficult task to design a universal solution for this.
When our design experts first analyzed the problem, they agreed on one thing that the solution required to break the system into chunks so as to deliver the right value of the details to everyone involved. We divided the UX members involved in two teams. The first team spend time with ours and client’s Digital Marketing Experts and understood the data that flowed into different digital marketing platforms. They also understood and paid special attention to the format of data they’d like to see and the problems that they are facing in the current platforms. The second team interviewed the end-users and penned down their opinions, challenges that they are facing in the current systems available in the market. Then came the proven methods like user interviews, competitor analysis, market research, etc. and the final UX reports came in.
Once the UX part was sorted, we understood what needed to be done, but the how part - the UI was still pending. The UI team took down the notes and inputs from the UX team and worked on sandboxing and wireframes, iterations were made each better than the previous to put down all these tonnes of data in minimal possible way. A/B tests done for marketing experts and layman users who just started marketing campaigns and finally, the product was delivered.